THE BIRTH OF A WEB SAGA
People on the web love to argue about the mysterious flavor of Swedish Fish. We took Lars, a Swedish Fish, and these internet people, on a journey to find his flava.

Art Direction: Micah Wilkes
Art Direction: Max Matesen
Copywriter: Stew Tribe
CHAPTER 1: COUCH TALK
CHAPTER 2: ISLE 5
CHAPTER 3: ROAD MAN ON THE ROAD
CHAPTER 4: A GOODBYE LICK
Back to Top