As Adlab Creative Directors, we conceptualized the theme for the 2017 BYU Adlab Sundance Recruiting Fair: FRESH.
"Fresh, a word as diverse as we are. Fresh, the smell of a new pair of kicks. Fresh, grapefruit spraying in the air as it’s peeled. Fresh, plunging into a mountain lake. We live our lives looking for fresh, because, well…it’s refreshing."
Art/Motion Design: Micah Wilkes
Art: Scott Frandsen
Copy: Catharine DeLong
PHASE ONE: DIGITAL
We created an abstract motion loop of iconic fresh visuals. This looped as a backgrounder on the micro-site.
PHASE TWO: INVITATIONS
We hand delivered invitations. Ziploc bags filled with fresh Utah pine air.
PHASE THREE: PAPER
We designed all printed elements for the fair.
phase four: presents
Parties without party favors are ill-attended.