A SELF-INFLICTED CREATIVE CHALLENGE
As a creative team, Cat Delong and I wanted to practice expressing original ideas quickly through visual metaphors and wordplay. We were sick of overcomplicating all our ideas. So for the month of November we chose a brand a day that we were grateful for, and in an hour came up with an idea & execution for the brand.
Adweek picked up the project and it was the number two article on their home page the whole week of Thanksgiving. Brands such as Razor international, The Habit (West-coast burger chain) reached out to us to join the project. To see the whole project click here.
Art Direction: Micah Wilkes
Copywriting: Cat Delong